But the service itself is not juvenile (apparently that’s just me).
For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then sold to Vocus in 2010. HARO, for those who don’t know, connects journalists with sources.
Now Cision has a similar service, and it’s for journalists, bloggers, and PR pros.
From its website:
Seek content, expert sources, research and other support for stories. Shout to let the community know you have a story to tell. Join Seek or Shout today and see what a difference the right connection and the right time can make.
I’ve been using it since there were only five (I made up that number, but it was very few) of us on there, and it’s a great way for me to get story ideas and sources for blog posts. I also really love that I can push pitches to come through there instead of to my inbox.