New York’s Museum of Modern Art—MOMA—launches online video campaign

A new online video campaign from MOMA, titled “ I See ,” is targeting people who might be skeptical of modern art. The two-minute video, starring Meryl Streep’s son, Henry Gummer, has notched 7,000 views on YouTube and the MOMA Web site since its debut a little more than one week ago. Boutique ad firm Taxi New York developed the video.

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