News Corp. taps Edelman: Did the PR firm steer the Rebekah Brooks firing?

One day after it was announced that Rupert Murdoch’s embattled media empire hired Edelman comes a major announcement that could help repair its image.

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On Thursday, news broke that News International, a part of News Corporation, had tapped Edelman PR to work on “general comms support and public affairs counsel.”

This morning came word that Rebekah Brooks, the protégé of Rupert Murdoch and CEO of News International, will resign her post. In announcing her resignation, she stopped short of a full apology, saying she no longer wanted to be “the focal point of debate” over the company’s future and reputation.

The move inspired Emma Gilbey Keller, a Vanity Fair contributor and wife of New York Times outgoing executive editor Bill Keller, to speculate (via Twitter):

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