Newsroom software boosts sausage maker’s PR and recruiting

Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.

Ragan Insider Premium Content
Ragan Insider Content

The ideal “bratcaster” candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton sausage grill on wheels, talking up brats.

How, though, does a company find a communicator person who can both ace TV interviews and offer cooking advice over a smoking grill? Johnsonville posted a video touting the position.

“This is your office,” the company’s retiring grill master, Ryan Allison, says in the video. “It’s 55 feet long and weighs 53,000 pounds. … You’re going to attend some of the greatest events in the U.S., like the Kentucky Derby, NASCAR races, NFL games—you name it. You’ll be there.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.