Newsroom software boosts sausage maker’s PR and recruiting
Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.
The ideal “bratcaster” candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton sausage grill on wheels, talking up brats.
How, though, does a company find a communicator person who can both ace TV interviews and offer cooking advice over a smoking grill? Johnsonville posted a video touting the position.
“This is your office,” the company’s retiring grill master, Ryan Allison, says in the video. “It’s 55 feet long and weighs 53,000 pounds. … You’re going to attend some of the greatest events in the U.S., like the Kentucky Derby, NASCAR races, NFL games—you name it. You’ll be there.”
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