4 ways brands can use NFTs in marketing

The Web 3.0 movement is pushing to give customers more control through digital ownership.

Brands are adjusting their marketing to keep pace by offering non-fungible digital tokens (NFTs) to customers.

NFTs are stored through blockchain technology, which is defined by investopedia.com as a decentralized, distributed ledger that stores the record of ownership of digital assets. Information stored in the blockchain can’t be edited, deleted, or changed.

The data is personal to each user through a digital wallet to store payment information and passwords.

“They provide ownership and access to customers,” Brian Fanzo, a digital futurist and the host of the daily NFT365 podcast, said during Ragan Communications Social Media Conference held in September in Orlando, Florida.

“No one else has the password,” he added. “It doesn’t exist on any server or website. The wallet is my own, and the beauty is that no one can take it away from me. I get to determine what data or information is shared publicly or shared with those from a marketing and advertising standpoint.”

Here are some ideas for getting your organization involved in NFTs to bolster your marketing and communications.