Social Media Nielsen: Millennials are now called Generation C The C stands for … (hint: It’s not cookie). By Kevin Allen@kevin_j_allenFeb. 24, 2012 SHARE Ragan Insider Premium Content You are to be known going forward as Generation C. The C stands for “connected”—because you crazy kids are always using your smartphones and your new-fangled Facebooks and Twitters. You can thank Nielsen for the designation. Here’s why: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.