Nike pumps up CSR with ‘Manufacturing Revolution’

The sporting goods brand announced its sustainability goals, which includes recycling its waste into shoes and other products.

Ragan Insider Premium Content
Ragan Insider Content

Nike announced in its annual Sustainable Business Report that it is using recycled waste materials from its own manufacturing efforts in 71 percent of its products, including footwear and apparel.

Hannah Jones, Nike’s chief sustainability officer, said in a statement:

We’ve set a moonshot challenge to double our business with half the impact. It’s a bold ambition that’s going to take much more than incremental efficiency—it’s going to take innovation on a scale we’ve never seen before. It’s a challenge we are setting for ourselves, our collaborators and our partners as we move toward a circular economy future.

RELATED: How to eliminate corporate jargon and drive business performance with improved communications techniques.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.