Nike’s stock price and brand image falter after NCAA star’s shoe blowout
Video of Duke basketball phenom Zion Williamson’s shoe ripping apart have made a big splash online. Here’s how the footwear company is defending its brand.
Nike’s PR team is scrambling after a college basketball star injured himself wearing the company’s shoes.
The episode occurred in a game between the archrivals Duke and North Carolina. Zion Williamson, a Duke freshman, pivoted with the ball above the foul line, and the sheer force of his 285-pound frame and acrobatic versatility appeared to cut the shoe almost in two, as though severed by a sharp knife.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
Tags: Nike
