Nike’s stock price and brand image falter after NCAA star’s shoe blowout

Video of Duke basketball phenom Zion Williamson’s shoe ripping apart have made a big splash online. Here’s how the footwear company is defending its brand.

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Nike’s PR team is scrambling after a college basketball star injured himself wearing the company’s shoes.

The New York Times reported:

The episode occurred in a game between the archrivals Duke and North Carolina. Zion Williamson, a Duke freshman, pivoted with the ball above the foul line, and the sheer force of his 285-pound frame and acrobatic versatility appeared to cut the shoe almost in two, as though severed by a sharp knife.

NPR reported:

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