Norwegian Airlines offers free (passenger) shipping

Not willing to let retail brand managers take all the goodwill this holiday season, the airline’s new campaign offers travelers the opportunity for free flights to pick up their presents.

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Norwegian Air is touting “the best free shipping on Earth” with a promotion that offers to “ship” contest winners to different European destinations to pick up certain products.

For example, submit an entry to claim a Norwegian sweater, and if you’re selected, the airline will send you to Bergen, Norway—for free—to pick it up. They’ll ship the winner of a paella pan to Barcelona, the winner of an Italian silk scarf to Rome and so on. It’s all about reminding people that the airline flies to more destinations than just Norway.

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