Nostalgic consumers cheer Hi-C’s ‘Ecto Cooler’ return

The emerald-hued beverage has been resurrected to promote the reboot of ‘Ghostbusters.’

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On Thursday, an eBay auction for a newly branded can of Ecto Cooler sent rumors flying on social media platforms. (An original juice box from 1993 is going for roughly $400 on the auction site.)

Omg I think ecto-cooler is coming back

— Just Dave (@grendeldave) February 19, 2016

I just read on the interwebs that Hi-C’s “Ecto Cooler” is coming back in conjunction with the new #Ghostbusters movie. YES! I hope it’s true

— Daniel P. Horan, OFM (@DanHoranOFM) February 19, 2016

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