Nostalgic consumers cheer Hi-C’s ‘Ecto Cooler’ return
The emerald-hued beverage has been resurrected to promote the reboot of ‘Ghostbusters.’
On Thursday, an eBay auction for a newly branded can of Ecto Cooler sent rumors flying on social media platforms. (An original juice box from 1993 is going for roughly $400 on the auction site.)
Omg I think ecto-cooler is coming back
— Just Dave (@grendeldave) February 19, 2016
I just read on the interwebs that Hi-C’s “Ecto Cooler” is coming back in conjunction with the new #Ghostbusters movie. YES! I hope it’s true
— Daniel P. Horan, OFM (@DanHoranOFM) February 19, 2016
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
