Not-suitable-for-work work photos

What might ordinarily land employees an unwelcomed meeting with HR is perhaps seen as a team-builder rooted in company history for NYC design firm Sagmeister & Walsh.

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It’s not for everyone, but it’s the method of choice for New York-based boutique design firm Sagmeister & Walsh. Everyone in the agency, “from the CEO down to the interns,” poses in the buff, according to a recent Business Insider article.

In a promo video, Jessica Walsh explains why she and partner Stefan Sagmeister decided to promote their agency in the buff:

“Nineteen years ago when Stefan first launched his studio, Sagmeister Inc., he sent out a nude photograph of himself. When it came time to announcing our partnership last year we decided to kind of make a remake of that mailer. Within an hour of sending out that email blast we were getting thousands of blogs and retweets and messages from all over. In that aspect, it was quite a functional piece of design.”

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