Now that’s how you handle a PR problem: Zhu Zhu Pet maker nearly out of the woods

St. Louis-based Cepia, the maker of Zhu Zhu Pets, came out swinging after consumer Web site Good Guide claimed the toys had a high level of a dangerous metal. On Saturday, the toymaker issued a press release denying the claim and insisted the toys were safe. On Monday, the company issued another statement denying the report. It also published an internal report that showed the extent of the company’s safety testing on the toys. Also, the Consumer Product Safety Commission (CPSC) announced Monday th…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.