NYC’s self-esteem campaign stirs debate

Critics of Mayor Michael Bloomberg’s last hurrah before leaving office call the campaign, which aims to improve young girls’ self-image, ‘creepy.’

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And the city has launched a self-esteem campaigned aimed at young girls to show it.

Some are thinking that the $330,000 campaign, which relies heavily on subway and bus advertisements, misses the mark.

The campaign is aimed at improving the self image of girls ages 7-12 who, according to The New York Times, “are at risk of negative body images that can lead to eating disorders, drinking, acting out sexually, suicide, and bullying.”

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