Pizza Hut is celebrating this year’s graduates with free pizzas. Eligible consumers can claim a medium one-topping pizza as part of a partnership with America’s Dairy Farmers giving away 500,000 pies:
Congratulations Class of 2020, you did it! Together with America’s dairy farmers, we want to celebrate all your accomplishments with half a million FREE pizzas. Visit https://t.co/jgwYy9Tsc6 to claim your free medium 1-topping pizza while supplies last. pic.twitter.com/64zaUHawl1
— PizzaHut (@pizzahut) May 22, 2020
Help get the word out. Share with the graduate in your life! https://t.co/GNrB17tLtO
— DFA (@dfamilk) May 22, 2020
The move exemplifies a branding effort meant to keep an organization top-of-mind, while also racking up goodwill generated by a CSR effort and partnership during COVID-19.
If you’re still searching for ways to help out the community, go deeper than a donation. By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers.
Here are today’s top stories:
NYSE touts safety in reopening
The New York Stock Exchange is open again after being closed for two months while people sheltered in place for COVID-19.
— NYSE 🏛 (@NYSE) May 26, 2020
The trading floor looks very different, however, with safety measures in place and only a portion of its staff present.
Only one-quarter of the NYSE’s usual population of traders will be back when the floor resumes business after a two-month closure prompted by the coronavirus pandemic. Traders who return must wear masks, avoid taking public transportation and follow tough social-distancing rules, with newly erected Plexiglas barriers to help them stay apart.
A visitor ban means splashy bell-ringings and celebrations to mark initial public offerings won’t be happening anytime soon. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either.
The organization’s president, Stacey Cunningham, outlined its reopening procedures in a CNBC interview:
— CNBC (@CNBC) May 26, 2020
Why it’s important: Many organizations are focusing on reopening efforts, and no matter where you are in the process, your communications are a crucial step in your crisis strategy. By communicating early and often, you can foster additional trust and stay ahead of the narrative—which is especially important as uncertainty surrounding COVID-19 continues.
On Tuesday starting at 7 a.m. Central time, Hy-Vee is giving away up to 1,000 masks to consumers visiting its locations across Iowa.
The Iowa Department of Public Health partnered with HanesBrands, the U.S. Department of Health and Human Services and the Centers for Disease Control to provide the 75,000 “Hanes Defender” cloth masks.
The city of Wilmington, Delaware also recently partnered with nonprofit organizations to hand out roughly 19,500 masks, focusing on lower-income neighborhoods.
These partnerships can benefit both townships and cities as well as the organizations handing out the masks, and underline the importance of forging relationships with both consumers and strategic business partners during COVID-19. Doing so can help you on the road to recovery.
A recent report by Fractl titled, “How has Coronavirus impacted digital PR and link building?” revealed that although the peak of COVID-19 articles has passed, the majority of publications are continuing to focus stories around the crisis, with 10% more covering COVID-19 in April, compared with March:
PR pros looking to land media coverage should focus their efforts on verticals including health, travel, business and finance, personal finance, relationships and education, as they’re publishing the most articles related to the crisis:
Along with offering new information, fresh angles and experts for commentary (including organizations’ leaders), brand managers and communicators can also hone their stories and pitches by starting with the most common keywords, which Fractl reported by vertical:
You can read the full findings here.
CRISIS LEADERSHIP BOARD
Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?
Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.
Viewers’ reactions mixed on ViacomCBS purchasing ‘Some Good News’
Actor John Krasinski faced both cheers and criticism after selling his “Some Good News” YouTube series to ViacomCBS following what The Hollywood Reporter called a “massive bidding war.”
Wow who can believe when we started this thing together we all just wanted good news to be more fully represented in our everyday lives. And now? You quite literally ARE the good news! Thanks to you, SGN lives on, joining the ranks of this historic news network! See you all soon! https://t.co/gB3CSBHwjv
— John Krasinski (@johnkrasinski) May 22, 2020
Critics complained the show’s focus stood in contrast to a corporate entity producing and creating future episodes, especially if the content is placed behind a paywall:
i cant believe it only took two months to take this show from filet mignon to soup sandwich. I wouldn't watch if you PAID ME 8 dollars a month. Just feels dirty.
— FriedIceCream (@FFVFORKIDS) May 22, 2020
Loved loved loved SGN. It's become a family bond like no other. Absolute brilliance, emotion, connection. How any of that lives on with corporate deathtrap CBS remains very hard to imagine. And it's gonna be gated? Commercials? And John won't be the host? That's Some Bad News.
— jUSTIN (jb) bOLOGNINO (@jbolognino) May 22, 2020
No pass!. This will lose the heart of SGN and b come just another corporate money making Watered down version of what it once was.
— Seamone (@seamone1) May 22, 2020
Finding out Some Good News #SGN has been sold to be put behind a paywall on #CBSAllaccess is so disheartening. "Yeah, you can have your good news, if you pay us 5.99 a month for it." Way to completely lose the integrity behind it.
— Leah Rantz (@Leah_Rants) May 21, 2020
The show’s Twitter account shared the following reassurance:
We're so glad that you love SGN and we sure love delivering the good news! CBS and CBS News has always been free and SGN will continue to be as accessible as it has always been. SGN lives on and we hope that you come with us!
— Some Good News (@somegoodnews) May 22, 2020
For ViacomCBS, the acquisition was appealing purely based on the staggering viewer numbers:
1.“The Daily Show”: 231 million
2. “The Tonight Show Starring Jimmy Fallon”: 107 million
3. “The Late Late Show with James Corden”: 55.7 million
4. “Some Good News”: 55.3 million
5. “The Late Show With Stephen Colbert”: 35.9 million
6. “Late Night With Seth Meyers”: 5.0 million
In other words, over the course of a couple of months, a novice to the form was competitive on Facebook vs. a group of pros with collectively decades of experience.
Why it matters: Whether it’s through an acquisition or an influencer partnership, brand managers must walk the fine line between corporate messaging and content that both engages and entertains. Consumers are savvy viewers and can be suspicious of content that doesn’t feel authentic. Don’t skip building relationships with social media users in favor of quickly racking up views, because the reach won’t last.
Walt Disney World Parks and Resorts shared the recipe for its popular “Kitchen Sink sundae” from its Beaches & Cream Soda Shop in Lake Buena Vista, Florida. The concoction, which calls for a whole can of dairy whipped topping, is part of the company’s #DisneyMagicMoments campaign:
We are sharing the recipe for the original Kitchen Sink sundae from Beaches & Cream Soda Shop ☀️. It’s the perfect way to top off any family meal as it’s enough to feed everyone! https://t.co/OUdPl5zpab #DisneyMagicMoments ✨ pic.twitter.com/W9IL99VVlT
— Walt Disney World (@WaltDisneyWorld) May 25, 2020
Today we are sharing the recipe for the original Kitchen Sink sundae from Beaches & Cream Soda Shop 🍨. It’s the perfect way to top off any family meal as it’s enough to feed everyone! https://t.co/Sz5kAiT62b #DisneyMagicMoments pic.twitter.com/dx6wLqG3Do
— Disney Parks (@DisneyParks) May 25, 2020
Sharing recipes continues to be an important engagement tactic, especially as Disney World hasn’t yet announced a reopening date. Even after reopening, many organizations will be at reduced capacities, so communicators should plan to continue digital engagement campaigns well into the future of COVID-19.
The COVID-19 crisis has drastically changed the landscape for communicators and PR pros. More than ever before, communicators must gain key skill sets and employ strategic communications and media relations strategies to boost their organizations’ coverage, reputation and overall brand.
Learn what the 315 communicators we surveyed say about what parts of the PR function are more important than ever, how to adjust for COVID-19, and more with our free report revealing insights that can help you perservere during this uncertain time.
How has the COVID-19 pandemic affected how PR pros are looking for their next role or job? Have you adjusted your job seeking efforts? Are you looking harder than you were before?
Has the COVID-19 pandemic changed your plans on looking for a new job/new role? How are you thinking about your future career right now? Share your thoughts with our #DailyScoop hashtag or weigh in below.
— PR Daily (@PRDaily) May 26, 2020
Weigh in with your thoughts through our Twitter poll, below, and under the hashtag #DailyScoop. We’ll share in tomorrow’s roundup.