Odd pitch about ‘gender-reveal’ lasagna goes viral
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
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A wacky PR pitch has earned its weight in gold cheese after making the rounds online.
Villa Italian Kitchen recently announced a party option for parents-to-be: A gender-reveal lasagna.
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Tags: #LasagnaReveal, pitching, PR pitch