Odd pitch about ‘gender-reveal’ lasagna goes viral

Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.

By Beki Winchel
@bekiweki
Jan. 25, 2019

Ragan Insider Premium Content

A wacky PR pitch has earned its weight in gold cheese after making the rounds online.

Villa Italian Kitchen recently announced a party option for parents-to-be: A gender-reveal lasagna.

Want a fun way to reveal the gender of your baby? Our Gender Reveal Lasagna is your answer! Celebrate your family’s new addition with our catering package which includes a cheese lasagna with a pink or blue interior, garlic rolls and salad. Share your reveal with #LasagnaReveal and you’ll be entered for a chance to win a FREE catered meal! http://www.cateringbyvilla.com/ (link in bio) . . . #pizzalife #pizzalove #instafood #italianfood #yummy #amazing #instagood #photooftheday #pizzalife #cheese #lovepizza #recipe #delish #delicious #foodpic #foodpics #instagood #foodgasm #instagramhub #thankful #eeeeats #nomnomnom #babyshower #babyshowerideas

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Tags: #LasagnaReveal, pitching, PR pitch