Still other times, news about your brand isn’t news at all, and yet it gains traction.
Such is the case with Cap’n Crunch, the Quaker Oats cereal that’s a favorite among kids and stoned adults. In short, there’s a debate over whether the captain is actually a captain or a commander.
The origins of this vitally important debate stem from a Reddit post of a photo on imgur. As is becoming the norm these days, the media ran with it, including Foreign Policy, which has a comment from the U.S. Navy:
“You are correct that Cap’n Crunch appears to be wearing the rank of a U.S. Navy commander,” Lt. Cmdr. Sarah Flaherty, a U.S. Navy spokeswoman, tells Foreign Policy. “Oddly, our personnel records do not show a ‘Cap’n Crunch’ who currently serves or has served in the Navy.”
The Cap’n has been addressing the issue via Twitter, including this exchange with Consumerist: