Official naval rank of Cap’n Crunch called into question

According to uniform protocol, a Navy spokeswoman confirms that the spokesmariner of the Quaker Oats cereal is technically a commander.

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Still other times, news about your brand isn’t news at all, and yet it gains traction.

Such is the case with Cap’n Crunch, the Quaker Oats cereal that’s a favorite among kids and stoned adults. In short, there’s a debate over whether the captain is actually a captain or a commander.

The origins of this vitally important debate stem from a Reddit post of a photo on imgur. As is becoming the norm these days, the media ran with it, including Foreign Policy, which has a comment from the U.S. Navy:

“You are correct that Cap’n Crunch appears to be wearing the rank of a U.S. Navy commander,” Lt. Cmdr. Sarah Flaherty, a U.S. Navy spokeswoman, tells Foreign Policy. “Oddly, our personnel records do not show a ‘Cap’n Crunch’ who currently serves or has served in the Navy.”

The Cap’n has been addressing the issue via Twitter, including this exchange with Consumerist:

.@consumerist All hearsay & misunderstandings! I captain the S.S. Guppy with my crew, which makes me an official Cap’n. #CrunchatizingRumors

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