Ogilvy PR Study: Women tend to support companies that support causes

Nearly 50 percent said Facebook likes for causes ‘don’t really mean anything.’

Ogilvy Public Relations and Georgetown University’s Center for Social Impact Communication conducted a study that explores trends in cause involvement and the way we engage with social causes.

Here are a few of the findings from the study:

• Women are more likely than men to recognize the role that social media sites like Facebook can play in facilitating cause involvement. Two-thirds of women (65 percent) believe that social networking sites can increase visibility for causes, and 60 percent of men believe they allow people to support causes more easily.

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