Ogilvy: ‘We deeply regret’ ad about shooting of 14-year-old

The agency’s India office created the ad for a mattress company. It depicts Pakistani activist Malala Yousafzai getting shot, then ‘bouncing back.’

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We deeply regret this incident and want to apologize to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary.

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