Marketing Ogilvy: ‘We deeply regret’ ad about shooting of 14-year-old The agency’s India office created the ad for a mattress company. It depicts Pakistani activist Malala Yousafzai getting shot, then ‘bouncing back.’ By Matt WilsonDec. 30, 2014 SHARE Ragan Insider Premium Content We deeply regret this incident and want to apologize to Malala Yousafzai and her family. We are investigating how our standards were compromised in this case and will take whatever corrective action is necessary. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.