Old Navy is celebrating its 20th anniversary in grand selfie fashion.
The brand is setting up what it calls a #Selfiebration machine Wednesday in New York City’s Times Square and again on Saturday in Los Angeles.
Here’s how the machine works: You snap a selfie, tweet it at @OldNavy with your birthday wish, and then watch the balloons on the machine inflate to show your face. Sound confusing? Check it out:
Pittsburgh-based design studio Deeplocal created the machine, which includes 1,000 custom-made balloons.