Old Navy #Selfiebration turns selfies into balloon portraits

As part of its 20th anniversary, the clothing brand is asking for birthday wishes and pictures, which it will then turn into pixelated art. 

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Old Navy is celebrating its 20th anniversary in grand selfie fashion.

The brand is setting up what it calls a #Selfiebration machine Wednesday in New York City’s Times Square and again on Saturday in Los Angeles.

Here’s how the machine works: You snap a selfie, tweet it at @OldNavy with your birthday wish, and then watch the balloons on the machine inflate to show your face. Sound confusing? Check it out:

Pittsburgh-based design studio Deeplocal created the machine, which includes 1,000 custom-made balloons.

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