On Facebook, fans’ engagement trumps raw numbers

FC Barcelona boasts 10.3 million Facebook fans; Manchester United has fewer than 10 million. However, Man U bests Barcelona—its fans are more engaged.

What’s most important isn’t the number of fans, but how well a brand engages with its Facebook audience.

For example, look at the social media activity of two popular football teams in Europe.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.