Social Media On Facebook, fans’ engagement trumps raw numbers FC Barcelona boasts 10.3 million Facebook fans; Manchester United has fewer than 10 million. However, Man U bests Barcelona—its fans are more engaged. By Jody KoehlerMarch 25, 2011 SHARE What’s most important isn’t the number of fans, but how well a brand engages with its Facebook audience. For example, look at the social media activity of two popular football teams in Europe. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.