On social media, brands get a slice of Pi Day

Puns trended on Twitter as numerous brand managers took part in today’s sweetly mathematical celebration. Here’s how online marketers incorporated 3.14 into their efforts.

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From special pricing to pie-themed giveaways, brand managers savored Pi Day on social media.

Each year, math lovers (especially those with a sweet tooth) who take part in celebrating March 14 are on the receiving end of an array of marketing strategies. Here’s how Time.com described ways consumers celebrated the calculated festivities:

In honor of this math holiday, expect to see a lot of offers for $3.14 slices of pie and pizzas . The admissions office at MIT is famous for handing out decisions on that day, while the Exploratorium in San Francisco has always thrown a party. And because 3.14 is also Albert Einstein’s birthday, a celebration takes place in Princeton, N.J., in honor of both Pi Day and the mathematical genius, who lived in the area.

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