On Tax Day: Freebies, giveaways—and a few missteps

Though some marketing efforts showed savvy, others were too quick to jump onto the newsjacking bandwagon with awkward interactions and promotional tweets.

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The Treasury Inspector General for Tax Administration reported that the Internal Revenue Service received more than 137.3 million tax returns in 2015—and nearly 88 percent of them were filed online. That spells out a huge marketing opportunity for those wishing to grab consumers’ attention (and a few dollars).

Tax Day is April 18 this year, instead of the usual April 15. Office Depot’s online team might have overlooked that:

Taxes due! Time to file for that extension? pic.twitter.com/vxLwUrvR19

— Office Depot (@officedepot) April 15, 2017

Other organizations have been flexing their digital marketing muscles with a bevy of promotions and refund suggestions.

Freebies and promotions

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