On Twitter, a social media crisis erupts for LA Fitness

Twitter users flexed their muscles after learning that the fitness chain had told a pregnant woman (whose husband was laid off) that she couldn’t break her contract.

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When a pregnant woman in the U.K. tried to get out of her contract with her local LA Fitness gym, the company told her that even though her husband had lost his job, it would not be letting her out of her contract.

The Guardian got involved and LA Fitness agreed to a compromise.

This wasn’t good enough for many.

Cue the Twitterati!

According to Gordon MacMillan, who writes about the ordeal at the Wall Blog, “The gym has done untold damage to its reputation in social media as Twitter users calling for people to cancel their membership in protest.”

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