When the outage occurred, Twitter started buzzing with questions, speculation, and humor about the incident. With the players sidelined, PR folks started offering their advice about how they would handle the crisis if given the chance. While they hammered out crisis communications tips, at least one group of marketers saw an opportunity to do what they do best: market.
Riding a wave of social media success, Oreo issued this tweet mere minutes into the outage:
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013