On YouTube, KLM staff respond to tweets—and the employees are the letters

Have you ever seen a social media campaign like this?

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The airline has promised to answer every tweet it receives within the hour, day and night, using a unique sort of alphabet comprised of employees. Kind of tough to explain beyond that, so we’ll just let this video from KLM do the talking. It shows how KLM plans to respond to the tweets:

The live video tweeters are real people and they’re videotaping live from Amsterdam Schiphol Airport. The livestream is here.

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