Once bitten by social media, Domino’s to tap hostile bloggers to spread word about new pizzas
Eight months ago, Domino’s Pizza took a PR hit when employees at one restaurant posted a nauseating video of their, um, pizza preparation. Ahem . On Wednesday, the restaurant chain announced plans to change every part of its core pizza— and it’s asking bloggers to help spread the word. “Domino’s will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino’s Web site about the new formula,” Bruce Horovitz r…
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