Once bitten by social media, Domino’s to tap hostile bloggers to spread word about new pizzas

Eight months ago, Domino’s Pizza took a PR hit when employees at one restaurant posted a nauseating video of their, um, pizza preparation. Ahem . On Wednesday, the restaurant chain announced plans to change every part of its core pizza— and it’s asking bloggers to help spread the word. “Domino’s will reach out to food bloggers and others who have criticized the brand in the past and ask them to comment live on the Domino’s Web site about the new formula,” Bruce Horovitz r…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.