Social Media One reason your small business client needs a social media strategy More than 80 percent of search results point to a consumer review or social networking site referring to a small business—not that company’s website, a new study indicates. By Michael SebastianMarch 23, 2011 SHARE The results of this study might help bring them around. Marchex analyzed the search results from roughly 150 small businesses and found that more than 80 percent of those results did not point to the companies’ websites. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.