One way Twitter can damage a brand — just look at this billboard

A blog post from The Palmetto Scoop , which was picked up by Mashable , shows an awkward billboard for a TV news station. The billboard has a picture of three of the station’s news reporters alongside a “Right Now on Twitter” feature that shows real time tweets. In one instance, the “Right Now on Twitter” portion said, “3 Accused of Gang Rape in Monroeville,” which is next to the picture of the three anchors. Yeah, awkward.

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.