One word appeared in press releases 776 times—in a 24-hour period
An updated list of the 23 most commonly used buzzwords in press releases, complements of PR strategist Adam Sherk and PRFilter.com.
Last month, PR strategist Adam Sherk took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top 100 in June—and ran them through PRFilter, a website from RealWire that aggregates press releases.
The results: “Solution” led the pack with 243 appearances.
Shortly after he published the post, PRFilter set the record straight: “Solution” did not appear in press releases 243 times; it appeared 622 times—and it was the second most common buzzword.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
