One word appeared in press releases 776 times—in a 24-hour period

An updated list of the 23 most commonly used buzzwords in press releases, complements of PR strategist Adam Sherk and PRFilter.com.


I hope you’re sitting down.

Last month, PR strategist Adam Sherk took 25 of the most overused buzzwords in marketing and PR—he compiled a list of the top 100 in June—and ran them through PRFilter, a website from RealWire that aggregates press releases.

The results: “Solution” led the pack with 243 appearances.

Shortly after he published the post, PRFilter set the record straight: “Solution” did not appear in press releases 243 times; it appeared 622 times—and it was the second most common buzzword.

The most common word is “leading,” which showed its face 776 times—in one 24-hour stretch.

Here’s the full list—compliments of Adam Sherk and PRFilter:

1. leading (776)
2. solution (622)
3. best (473)
4. innovate / innovative / innovator (452)
5. leader (410)
6. top (370)
7. unique (282)
8. great (245)
9. extensive (215)
10. leading provider (153)
11. exclusive (143)
12. premier (136)
13. flexible (119)
14. award winning / winner (106)
15. dynamic (95)
16. fastest (70)
17. smart (69)
18. state of the art (65)
19. cutting edge (54)
20. biggest (54)
21. easy to use (51)
22. largest (34)
23. real time (8)

UPDATE: As RealWire CEO Adam Parker noted in the comments, there are 23 (instead of 25) buzzwords because PRFilter treats some words (innovate, innovator, innovative) as single words.

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