Oprah apologizes for Twitter misstep

On Sunday night, the media mogul sent out a tweet asking people with Nielsen boxes to watch the Oprah Winfrey Network (OWN). That’s a Nielsen no-no.

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That so many TV viewers and Twitter users had turned their attention to the Grammys was probably a good thing for Oprah Winfrey.

On Sunday night, she tweeted: “Every 1 who can please turn to OWN especially if u have a Neilsen [sic] box.” Many Twitter users cried foul—and it wasn’t because she misspelled Nielsen. Turns out, you’re not allowed to reach out to people with the Nielsen boxes in their homes; it’s against the Nielsen rules. In fact, it’s a “potentially serious violation,” according to The New York Times.

Oprah deleted the tweet and apologized on Monday, saying: “I removed the tweet at the request of Nielsen. I intended no harm and apologize for the reference.” The apology came after a conversation between OWN executives and people at Nielsen, the Times reported.

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