Oreo’s ‘Gatsby’-themed tweet is a slam-dunk

The cookie brand has scored again with a timely tweet, this time drawing on an iconic image from ‘The Great Gastby.’

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A Great story calls for a great cookie. twitter.com/Oreo/status/33…

— Oreo Cookie (@Oreo) May 10, 2013

Nothing is spelled out, but within hours after the tweet was posted Friday, dozens of Twitter fans with some familiarity with F. Scott Fitzgerald’s “The Great Gatsby” took notice, either retweeting or favoriting the message. They identified the image as the eyes of Dr. T.J. Eckleburg, the optometrist whose run-down billboard oversees many key events in the book.

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