Good morning, PR pros:
It’s not the death of a brand mascot, but H-E-B’s Super Bowl ad teaser has people talking over the chance to win a lifetime of groceries.
With the launch of this year’s Big Game commercial, the recently-named #1 grocery retailer in the nation will roll out a sweepstakes that gives participants who download the new My H-E-B app an opportunity to play a fun mobile game for a random chance to win the Texas-sized grand prize.
The chain’s efforts for the big game illustrate another way of standing out from the crowd (who doesn’t enjoy free stuff?) as well as using a big opportunity to push an initiative, such as a branded app.