Ragan Insider Wendy Marx
9 essential resources for PR pros
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
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Ragan Insider Brian Pittman
3 often-overlooked steps to take before crisis strikes
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Ragan Insider Beki Winchel
7 stellar gifts for PR pros
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
Ragan Insider Brian Pittman
3 common crisis mistakes that PR pros make
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Ragan Insider Brian Pittman
3 writing lessons from infographics
Infographics are sweeping the visual marketing landscape, but they also hold surprising lessons to help PR writers punch up their copy.
Ragan Insider Brian Pittman
Avoid the viral video trap: 3 ways to expand your audience
The drive to create the next online sensation can drain your resources and your team, with little to show for it. Here are three smarter ways to build—and retain—audiences.
Ragan Insider Mark Schaefer
25 ideas to squeeze out more time for content creation
There is no secret button that composes blog posts or shoots videos, and magic wands are very hard to come by. That leaves these tips for generating text and other content for your audience.
Ragan Insider Jane Callahan
How to land media coverage in quiet times for your business
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
Ragan Insider Tim O’Brien
A case for using ‘people-first language’ in PR writing
Many PR pros are descriptive writers, but are they using the correct modifiers to describe people with disabilities? Probably not. Here’s insight from the AP Stylebook and beyond.
Ragan Insider William Comcowich
6 keys to successful social media measurement
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
Ragan Insider Brian Pittman
Don’t panic: 3 ways to prepare for a crisis
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
Ragan Insider Gini Dietrich
27 outstanding online tools for communicators
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
Ragan Insider Julia Sahin
Young PR pros, ditch these roadblocks to success
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
Ragan Insider Brian Pittman
3 ways to keep your PR pitches out of Twitter rants
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
Ragan Insider Brian Pittman
3 tips for partnering with bloggers
Cold story pitches don’t cut it anymore. Bloggers now want to see proposals and partnerships instead. Here are three ways to get their attention.
