… the message undercuts itself a bit with some of the women saying, “Sorry not sorry.” That’s a hashtag and a song by Glee’s Naya Rivera. It doesn’t really work for the context of the ad; one of the women saying she’s not sorry is hogging the covers. I’m not sorry to say that she should be sorry!
The spot is a follow up to its previous “Labels Against Women” campaign. P&G’s North American marketing director for its hair care business, Kevin Crociata, told Adweek: