Pantene ad tells women not to apologize

Parent company Procter & Gamble is hailing the ad as highly progressive in regard to gender norms, but critics say the spot isn’t perfect.

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… the message undercuts itself a bit with some of the women saying, “Sorry not sorry.” That’s a hashtag and a song by Glee’s Naya Rivera. It doesn’t really work for the context of the ad; one of the women saying she’s not sorry is hogging the covers. I’m not sorry to say that she should be sorry!

The spot is a follow up to its previous “Labels Against Women” campaign. P&G’s North American marketing director for its hair care business, Kevin Crociata, told Adweek:

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