Pepsi evokes ’90s nostalgia with Crystal Pepsi tease

The company responded to the soda’s biggest proponent with a personalized letter, on Crystal Pepsi letterhead and all.

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Do you remember Crystal Pepsi? I do. As a 12-year-old living in the Chicago suburbs, it was pretty much my goal to convince my mom to buy as much of it as possible every time we went to the supermarket.

Imagine my excitement when I saw this tweet from L.A. Beast, who has made it his mission to convince the brand to bring back the clear cola:

Just received this from @pepsi on twitter a min agoIt is my duty to share it with all of you. #BringBackCrystalPEPSI

— L.A. Beast (@KevLAbeast) June 8, 2015

Ad Age confirmed the tweet’s authenticity, and a Pepsi spokeswoman told the brand, “We think Crystal Pepsi fans are going to be happy with what we have planned.” The letterhead’s a nice touch, isn’t it?

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