PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.

Hello, communicators:

On Tuesday morning, Disney+ announced its premiering the live recording of the original Broadway production of “Hamilton” on July 3, 2020—roughly 15 months before its original launch date of Oct. 15, 2021:

The musical’s creator, Lin Manuel Miranda, tweeted his excitement as #Hamilton and #Hamilfilm trended on Twitter:

Bob Iger, Disney’s executive chairman, also tweeted that he was “thrilled” to give viewers this opportunity “in this very difficult time”:

As you continue to adjust your content calendars and launch schedules in light of COVID-19, consider what you can offer consumers, brand advocates and employees during the crisis that can strengthen your relationships and boost your image.

Here are today’s top stories:

PepsiCo offers quarantine snacks online

The food and beverage company is now selling its offerings directly to consumers through websites Snacks.com and PantryShop.com.

The Verge reported:

Snacks.com will feature more than 100 Frito-Lay products, while PantryShop.com will offer meal kit-esque bundles of snacks — think Gatorade and Sun Chips. As FastCompany reports, items purchased on these new websites “should arrive within two business days,” which is very fast! Here’s hoping employers around the country get it together enough to cover their employees’ snacking needs, now that access to office snacks is out of the question for the foreseeable future.

In a press release, PepsiCo wrote:

“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. “Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay’s Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin’ Hot Cheetos so they can quickly and conveniently fill their pantries.”

Why it’s important: Organizations across industries are adjusting their business models and testing new revenue streams to stay afloat during and after the crisis. Consider your customers’ biggest needs and desires during COVID-19 and ask yourself (and your colleagues) how you can deliver answers and solutions.


SOCIAL BUZZ

Twitter is marking tweets that contain COVID-19 misinformation or unverified claims with a label that directs viewers to its curated page of information from trusted sources.

Image courtesy of Twitter.

 Twitter also announced that “depending on the propensity for harm and type of misleading information, warnings may also be applied” to tweets that conflict with the guidance given through public health experts and organizations.

Image courtesy of Twitter.

Twitter and other social media platforms aren’t soley responsible for stopping the flow of misinformation. Report content that contains unverified claims or fake news, and help both your employees as well as your online community members become savvy news consumers by sharing information from reputable sources.


MEASURED THOUGHTS

We recently conducted a survey about The Future Role of the PR Pro and how COVID-19 has affected the industry’s roles. Results show that public relations functions are more important than ever as organizations navigate the crisis.

Strategic communications campaigns, crisis responses, and more are active and crucial PR functions during COVID-19—but so is media relations. For PR pros who have pitched non-coronavirus-related pitches, nearly 83% of respondents said they’ve secured media coverage during the pandemic:

Learn how to tailor your pitches and storytelling efforts to net coverage and build brand buzz during PR Daily’s Media Relations & Measurement Virtual Conference, May 14-15. Speakers from Ad Council, CBS News, Children’s National Hospital, Southwest Airlines, Twitter, Microsoft, Edelman and more will share best practices to break through the noise during the current crisis, along with measuring your efforts and proving your worth.

We will also announce the full results from our survey.

Register for this week’s event here.


CRISIS LEADERSHIP BOARD

Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Learn more about this exclusive membership here.

LinkedIn rolls out virtual events tool

The social media platform is connecting its livestreaming feature, LinkedIn Live, with its new virtual conference feature, LinkedIn Events. The integration enables users to live stream events directly to business page followers or event attendees through a third-party broadcasting partner.

LinkedIn’s feature seeks to better promote virtual events before they’re live and “extend the shelf live of your digital video content” after the conference is over. LinkedIn’s Ajay Datta wrote in a blog post that LinkedIn Live “is seeing 23X more comments per post and 6X reactions per post than native visuals.”

Image courtesy of LinkedIn.

Why it matters: As we continue to adjust to the “new normal,” virtual events have exploded across social media platforms and digital channels. Harnessing your organization’s presence on LinkedIn can help you stand out from the crowd and more easily encourage employees to share.

Whether or not you’re turning to events, check in with your community through live videos. Many consumers are looking for answers and connections, rather than glossy photos and highly produced videos.


SOCIAL BUZZ

Burger King recently shared a video of its safety procedures during COVID-19:

The fast food chain’s social media team is usually jovial or snarky, similar to competitor Wendy’s, but the video and other efforts to thank employees struck a more serious chord:

It’s a great reminder that even if your brand voice leans on humor, some messages should be straightforward and sincere.


FROM THE EXPERTS

 PepsiCo recently worked with actor John Krasinski and his YouTube show, “Some Good News,” which highlighted the company’s community and relief efforts throughout the crisis.

Check out what Gina Judge, senior director of communications for PepsiCo Global Foodservice, had to say about the partnership in our exclusive interview.


WHAT YOU SAID

We asked you what remote technologies and tools were getting the most use from your teams during COVID-19. The leading choice was Zoom and other videoconferencing software.

However, at least 30% of you say that Slack and Teams platforms have been a great help as well.

Asana and task management software seemed to be a much smaller consideration, as were messaging chat apps.


SOUNDING BOARD

For many organizations, the COVID-19 crisis has made efforts to demonstrate and embody social purpose even more important. During this crisis, what is more important for a social purpose message?

Relevance? Authenticity? Measured impact?

Share your thoughts in our Twitter Poll or with our hashtag #DailyScoop.

COMMENT

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