Crisis Communications PepsiCo pulls Mountain Dew ad deemed racist and misogynistic The ad depicts an injured white woman identifying a suspect out of a lineup of black men; dubbed ‘most racist commercial in history.’ By Matt WilsonDec. 27, 2013 SHARE Ragan Insider Premium Content Pepsi opted to pull the ad Wednesday after intense criticism from some pretty high-profile commentators, such as “Queen Bees and Wannabes” author Rosalind Wiseman: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.