Performance marketing analyst at Dick’s Sporting Goods

Because Richard’s Sporting Goods was simply too formal.

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This isn’t necessarily to say that the retailer won’t have what you want logically stocked in the store. It will. It’s just that in my experience, the moment I walk into any one of its locations, my mind goes to mush as to why I went there in the first place.

Instead, I end up playing with, and wanting, everything in sight.

Not a bad problem to have for DSG, although when consumers search online, they might appreciate less distraction.

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