Personal app assistants: A guide for marketers

It’s an ongoing scenario: One technology emerges just as another complicates your workday. Here are some software helpers to make the circle a tad less vicious.

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If your business isn’t big enough to hire that person yet, technology is here to help. There’s a range of software assistants out there that can automate, help with, and even guide you through every aspect of your marketing.

Here are some of the most useful:

1. Social media assistants

Developing and maintaining a strong social media presence can seem an overwhelming task. But don’t worry. There are solutions out there to help you make the most of your business’ social presence and increase your ROI. For example, Vocus provides a suite of easy Facebook apps to fuel your brand page, ranging from sweepstakes, coupons, contests, and promotions, to video and viral downloads.

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