According to a Pew Research Study, noted in today’s New York Times, blogging fell 2 percentage points from 2008 to 2010 among 18-to-33-year-olds. Among children ages 12 to 17, the drop was far more dramatic. From 2006 to 2009, blogging among Internet users in that age group declined by half. Now only 14 percent of 12- to 17-year-olds blog, the Times reported.
How did the Times account for this decline?
“Former bloggers said they were too busy to write lengthy posts and were uninspired by a lack of readers. Others said they had no interest in creating a blog because social networking did a good enough job keeping them in touch with friends and family.”
What does this mean for brands?
As the Times mentioned, people are turning to other social networks to share and find opinions online. Twitter, Facebook, and blogging hybrids—such as Tumblr and Posterous—have made it even easier for Internet users to share their opinions.