P&G chief issues manifesto that rethinks the way the company treats external communications

“Conventional wisdom suggests that the CEO is primarily a coach and a utility infielder, dropping in to solve problems where they crop up,” Proctor & Gamble CEO A.G. Lafley wrote. “In fact, however, the CEO has a very specific job that only he or she can do: Link the external world with the internal organization.” Wonder what that means for the company’s communications department.

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