Pi Day’s an easy PR win for most brands

Banks are dishing up free pie on the day devoted to a mathematical calculation. MIT touted its newest admissions. But hold on, cowpoke. Cow pies? No thanks.

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But one East Coast pizzamaker believes the allure of its pepperoni pies will inspire couples to exchange wedding vows in its restaurants on Pi Day Tuesday.

Get it? They’re combining the concept of pizza pies with—well, the wedding part of the equation may be a stretch. But because the day affords a big fat opportunity to stuff ourselves with every conceivable variety of pie, more and more organizations are commemorating the annual event.

Pi Day was selected because the date corresponds with the first three digits of the mathematical symbol pi: 3.14. Coincidentally, it also happens to be Albert Einstein’s birthday, as Beakerhead, a Canadian educational charity, noted this week.

Did you know that Pi Day is also Albert Einstein’s brirthday? What better way to celebrate than with pi pies! #yyc https://t.co/PbLX2JaY2f pic.twitter.com/jnwLrjuBkD

— Beakerhead (@Beakerhead) March 12, 2017

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