Pinning for PR: 3 successful Pinterest campaigns
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
• One-third of the women in the U.S. use Pinterest, according to Pew Research Center’s Social Media Update 2013. • 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female. • New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013. • Pinterest is the channel of choice for moms, who share three times more than the average user, according to MarketingLand.com.
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