Pinning for PR: 3 successful Pinterest campaigns

PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.

Ragan Insider Premium Content
Ragan Insider Content

• One-third of the women in the U.S. use Pinterest, according to Pew Research Center’s Social Media Update 2013. • 85 percent of the estimated 40.1 million monthly Pinterest users in the United States in 2014 are female. • New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third-most popular sharing channel in the fourth quarter of 2013. • Pinterest is the channel of choice for moms, who share three times more than the average user, according to

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.