Kate Spade and bareMinerals are among the first advertisers to use the platform, which started appearing in users’ feeds this week. Pinterest was previously the last major social media platform to not allow moving picture advertisements.
It makes sense: Advertisers are expected to spend nearly $13 billion on digital video ads in 2018, according to research firm L2.
The New York Times explained the new format:
The new ads will show up in a silent, GIF-like format within Pinterest’s feed, and will play with sound once clicked. Users will be able to click images, or pins, of featured products next to the videos. That could, for instance, bring them to a brand’s website or allow them to buy the product without leaving Pinterest.