The word “formally” is important, because a number of companies have already joined the image-sharing site, incorporating its use into their overall social media strategies. However, until Wednesday, commercial use of the site was prohibited.
The prohibition created roadblocks for companies that the new rules will eliminate. For instance, businesses had to work around Pinterest’s signup page, which required a first and last name. Now companies can simply enter the name of their business.
Brands that are already using Pinterest are encouraged to convert their existing account to that of a business account. “If your boss is making you use Pinterest, you need to set up a business account,” the new terms state.
Learn more about converting an existing account here.
Pinterest launched in 2010, but stormed to prominence this year, becoming one of the most popular social networks. In October, the site attracted 26.7 million unique visitors, according to comScore. The site’s popularity attracted numerous companies to the site—in which users share and comment on images—that established their own Pinterest boards.