Here’s how Pinterest described it in a blog:
“If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”
Prior to today’s announcement, Pinterest page owners relied on third-party apps, such as Pinfluencer, for measurement data. However, these apps continue to offer deeper insights into audience behavior.