Pinterest sets record for fastest site to hit 10 million monthly visitors

Users spend an average of 98 minutes on the site each month, a time that only Facebook and Tumblr beat.

Pinterest is a virtual pinboard, in which users share the stuff they find online by “pinning” the items to their board (or boards). Other users can then view, comment and share those items.

The comScore report, which TechCrunch covered this morning, says that the average Pinterest user spends 98 minutes on the site each month, a time that only Facebook and Tumblr beat. The typical Pinterest user is an 18- to 34-year-old, upper-income woman from “the American heartland,” as TechCrunch puts it.

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