If you’re still reluctant to explore Pinterest, consider this your final wakeup call: Pinterest’s unique monthly visitors tops 11 million, making it the fastest standalone website to surpass the 10 million mark (as opposed to Google+, for example, which is tied to Google), according to comScore.
Pinterest is a virtual pinboard, in which users share the stuff they find online by “pinning” the items to their board (or boards). Other users can then view, comment and share those items.
The comScore report, which TechCrunch covered this morning, says that the average Pinterest user spends 98 minutes on the site each month, a time that only Facebook and Tumblr beat. The typical Pinterest user is an 18- to 34-year-old, upper-income woman from “the American heartland,” as TechCrunch puts it.
Last week, we reported on another set of data that said Pinterest is the fifth largest driver of referral traffic, behind Facebook, YouTube, Twitter and Yahoo.
For more on the hot social network, consult these PR Daily stories:
• What is Pinterest? And should your brand climb aboard?
• 7 ways to use Pinterest to promote your business
• 4 types of businesses that should be on Pinterest
• How 11 brands are reaching customers on Pinterest