Pinterest to drive 40 percent of all social media purchases

The extent of the social pinboard’s increasing influence may surprise you.

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Facebook and Twitter, make room. Pinterest’s marketing power is growing.

According to an infographic by Tamba, Pinterest will account for 40 percent of social media driven purchases by the end of this year. Facebook’s share of purchases will drop to 60 percent and Twitter’s portion will disappear.

Here are more stats on the rising power of Pinterest:

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