Pitching tips from journalists with NPR and The Hill

Is phone pitching dead?

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Phone, office and business woman networking on social media, the internet or a mobile app. Technology, corporate and professional company leader browsing on a mobile device in her modern workplace. Pitching journalists via phone might not be the best way to go. A Ragan Conference delves into how professionals view phone pitching and other tips.

When it comes to pitching, a journalist’s response could be the key in a brand, campaign or subject matter expert getting a bit of spotlight. However, even a good pitch could remain unheard if it’s delivered to the wrong way.

At the  PR Daily Media Relations Conference in June, media professionals discussed how to hone pitches, pitch delivery methods, the need for diversity in media relations and more tips you can apply to your work today.

Phone pitches

Panelist Cheyanne M. Daniels, race and politics reporter at The Hill, said she appreciates a good email with sound info versus a phone call.

“I prefer email pitches,” Daniels said. “If somebody calls me up and tries to pitch me something, there’s too much information. I like very structured email pitches.”

That structure includes a line of what the headline could be, a source, a contact number and photo information, if possible. 

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