Podcasting: Why it matters and how to do it
How podcasting boosts online influence and establishes thought leadership.
Ragan Insider Premium Content
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
· How podcasting creates a following for your organization; · Why the ease and economy of podcasting make it a natural for internal communications; · Why Disney, Oracle, Microsoft and IBM use digital talks to connect with customers and employees.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)